Welcome to a world of magical fun for all the family with the Blackpool Cluster of fantastic attractions! Pre-book your Merlin Passes – Pick ‘n’ Mix a Blackpool Big Ticket for a great time!
Merlin Attractions in Blackpool
Merlin had been operating the Sea Life centre in Blackpool since 1990. Then in 2010 their Fylde Coast portfolio stepped up a gear when they took over The Tower and Madame Tussauds. These were the first Madame Tussauds and “Eye” branded experiences outside London. Blackpool Council made a multi-million pound investment in the Tower when they bought it and several other key buildings from Leisure Parcs.
Merlin Entertainments was founded in December 1998 and is now one of the worlds largest attraction operators. These are the Merlin Attractions in Blackpool – all together in the biggest Merlin cluster in the UK!
- SEA LIFE Blackpool – opened 9 August 1990 on the site of Luna Park and the Golden Mile Centre.
- The Blackpool Tower Circus – taken over 2010
- The Blackpool Tower Ballroom – taken over 2010
- Madame Tussauds Blackpool – opened 21 April 2011, replacing Louis Tussauds.
- The Blackpool Tower Dungeon – opened 1 September 2011
- The Blackpool Tower Eye – opened 1 September 2011 after a year long, £5m revamp.
- Peter RabbitTM : Explore and Play – opened 2022
- The Gruffalo & Friends Clubhouse – opened 2023
In 2022 Merlin also took operational control of and now manages Blackpool’s Sandcastle Waterpark.
Merlin Passes – the Blackpool Big Ticket is now the Pick ‘n’ Mix Pass!
If you’re looking for the Blackpool Big Ticket – or the Merlin Blackpool Pass – this is it! With the opening of new attractions there’s a new pass to include savings to the mixture of your choice.
Eight attractions are now included, so the combinations are unlimited! Just pick the number of days you’re in town, and visit any (or all) of the attractions. Visit all eight and save 50%!
AND you can visit each attraction as much as you want during your pass period.
What’s Included in a Blackpool Merlin Pass?
- Come face to fin with over 2,000 incredible creatures at SEA LIFE Blackpool including Phoenix the majestic green sea turtle
- Get star-struck at Madame Tussauds Blackpool where you can meet all todays celebrities under one roof
- Hop over to Peter Rabbit™: Explore and Play and use your rabbit-like skills to complete challenges
- Join the Gruffalo and Friends and run wild in the world of your favourite stories
- Head 380ft in the sky and see Blackpool from a birds eye view at the top of the Tower
- Join Mooky and Mr Boo for the UK’s biggest and best Circus. Watch their hilarious slapstick antics and edge of your seat death-defying stunts
- Get the Strictly magic with a visit to the Tower Ballroom and watch as elegant dancers glide around the floor
- Come face to face with the Grim Reaper at The Blackpool Tower Dungeon. But only the bravest of souls are advised to visit!
How to get your Pick ‘n’ Mix Merlin Passes – Blackpool Big Ticket
During the season you can start your purchase on any of the Merlin Blackpool websites.
- Here’s the Sea Life Blackpool Pick ‘n’ Mix Pass booking link
- And here’s detailed instructions about how to buy your Pick ‘n’ Mix pass, book time slots and more
Book your pass then see how many great attractions you can fit into a day. The more days of fun you have, the more you save!
Discount for Residents
The NEW Merlin Residents Discount Scheme is now open! If you’re a local resident with an FY postcode, you can get 50% off Merlin attractions!
With the locals discount, you can book your tickets up until December 2024, giving you plenty of time to make the most of the saving.
Meet your favourite stars at Madame Tussauds, discover the magical underwater world at SEA LIFE or take a spin at the iconic Blackpool Tower Ballroom. Little ones can hop into a rabbit-sized world of adventure at Peter Rabbit™: Explore and Play, or join the Gruffalo and Friends on their brand new adventure at The Gruffalo & Friends Clubhouse.
Use the links below to book your chosen attraction. Residents must show proof of address on arrival to each attraction. Valid photo ID and proof of address are required upon entry. This offer is exclusive to people with an FY postcode. You will need to show proof of address along with your booking when you arrive at the attraction. Failure to provide evidence will result in your booking being void and entry refused.
Booking links
- The Blackpool Tower Circus and Ballroom – Book Now
- The Blackpool Tower Dungeon – Book Now
- Madame Tussauds Blackpool – Book Now
- SEA LIFE Blackpool – Book Now
- Peter Rabbit™: Explore and Play – Book Now
- The Gruffalo & Friends Clubhouse – Book Now
Full terms and conditions apply
More details
The 50% discount is applicable to full ticket prices for each attraction.
Offer is strictly only available to customers who live in an FY postcode area.
Online booking only.
The lead visitor within each booking party will need to present a valid photo ID and proof of address upon entry, failure to comply will result in denied entry for the entire party.
Offer cannot be used in conjunction with any other offers or discounts and cannot be exchanged for any credit or monetary value.
Opening hours vary between attractions. Please check the opening hours of each attraction when booking.
The offer is valid throughout 2024.
General terms and conditions for the attractions included apply.
Merlin Entertainments (Blackpool) Ltd reserves the right to withdraw this offer at any time without notice.
While you’re here…
Go to the homepage of the Live Blackpool website for the latest updates.
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